This piece of advertisement is representing the punk rock band Green Day, showcasing their new song 'Wake me up when September ends,' which suggests it's a popular single and they're using that to help publicise their new album. As a way of getting the information across quickly and efficiently, the bottom half of the advert is displaying the band's newest songs on one side and the album which audiences can find them on the right hand side. This helps people to associate contemporary songs they like with a way of listening to them all in one convenient place, embedding the idea that if you like the song at the top and/or left hand side you should buy the product on the right. In terms of typography, this advertisement uses a wide variety of fonts as a way of grouping pieces of information together. For example, the two headlines at the bottom are identical due to the previously mentioned association of products. In comparison the name of the band uses a bigger and more distinctive font at the top of the page as a way of standing out amongst the other pieces of text. They way the picture of the singer is positioned could suggest that he is looking directly at the title, creating a connection between the artist and the iconography of the band itself. By contrast, the font of the new single 'Wake me up when September ends' is significantly less sophisticated and appears handwritten. This could suggest that the song has some sentimental value to the band, incorporating a more personal approach to music. The sharpness of the font also has connotations of aggression and violence, which are stereotypical themes that are associated with the punk rock genre and therefore implies that theses themes are elaborated on in the content that they are trying to publicise.
This analysis has helped to give me some ideas, in terms of how our advert should be structured (such as the framing of shots and typography), so that it fits within the punk rock genre and audiences respond with that in mind.
No comments:
Post a Comment